Strategic Design Partner for Climate Companies

Let's get your climate solution to take off.

Climate solutions fail when participation is too hard. We partner with climate companies to design behavior-centered experiences that make engagement simple, satisfying, and effective—driving adoption, building communities, and increasing both impact and revenue.

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Ever forward toward a better future world.

Expertise

What We Do

Across brand, product, and strategy, we bring behavioral science to every engagement—designing for the outcomes that matter: revenue and impact.

Brand

Build Identity That Builds Trust

For when you’re launching, repositioning, or need the basics in place so people know what you do and why it matters.

Your brand is how people decide whether to pay attention. We uncover what actually motivates your audience, sharpen the story that cuts through the noise, and design the visual system that makes you credible from day one.

What this looks like: Customer discovery & audience insight, brand positioning & messaging, visual identity & brand systems, marketing website, pitch decks & presentations, core collateral
Product

Design Experiences People Actually Use

For when you’re building something new or making what you have work better—and need design thinking grounded in how people actually behave.

Whether it’s a new product, a critical flow, or a complete redesign, we bring research, design craft, and behavioral insight together so the thing you ship actually lands. We work across digital and physical touchpoints—wherever your customers interact with what you’ve built.

What this looks like: User research & discovery, UX & product design, journey mapping, prototyping & usability testing, service design
Strategy

Get More Climate Solutions to Scale

For when the ambition is bigger than brand or product alone—and you need behavioral science cutting straight to the heart of what drives adoption.

This is where our core mission lives. We use behavior-centered design to figure out what it actually takes to get people to adopt, engage with, and champion climate solutions. Drawing on two decades of innovation leadership and everything we know about the funny ways the human brain works, we build the strategic roadmaps that turn great climate technology into widespread behavior change.

What this looks like: Behavioral diagnostics & audits, experience blueprints, theory of change strategy, behavior change roadmaps, adoption & engagement strategy

Common challenges

Sound Familiar?

Signs it might be time to talk

“People don't get what we do — even after we explain it.”

“We've outgrown our brand and it's starting to hold us back.”

“People are interested, but we're not closing the sale.”

“We don't have real clarity about what our customers need — or whether our solution lands.”

“We're not getting the ongoing engagement we need.”

“We know what we want people to do — but they're not doing it.”

Approach

How We Work

We start with diagnosis, then work together on what matters most.

Every engagement begins with understanding—where does participation break down? What's holding you back? We run a targeted diagnostic to identify the highest-impact opportunities, whether that's a friction audit, customer research, or a focused sprint on an immediate trouble area.

From there, we collaborate on the fixes that matter. Maybe that's building your brand foundations, redesigning a critical journey, or providing ongoing strategic guidance. We work in phases so you see value quickly and can adjust as you learn.

Diagnose
Design
Partner

Clear priorities, measurable improvements, and a partnership that evolves with your needs—not six-month black boxes or decks that die in Slack.

The difference

Why ThriveKite

We're not vendors. We're design partners who co-create with your team to drive real behavior change—ethically, effectively, and with your mission at the center.

Behavioral Science Expertise

We apply proven frameworks to design experiences where participation becomes the natural choice. Every decision grounded in how people actually make decisions—not how we wish they would.

Climate Company Focus

We specialize in climate companies, so we understand your mission constraints, stakeholder complexity, and why these solutions need different design approaches. You're not paying us to learn your industry.

Partnership Model

We co-create alongside your team and ensure strategies are executable. No decks that die in Slack. Our success is measured by your outcomes.

Ethical Design

Persuasion without manipulation. We design for genuine engagement, never against people's best interests—just thoughtful design that makes the right thing the easy, obvious choice.

Linsey, founder of ThriveKite

Linsey Nancarrow, Founder of ThriveKite

Contact

Let's Build Something That Matters

Whether you're early stage and need brand foundations, or you have active users and need to fix adoption—let's start with a conversation about where you are and what's possible.

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